JBBD Distilling Co -Find your perfect whiskey.

Challenge
Jim Beam came to us looking for an engaging online experience that would create excitement around the re-opening of the JBBDCo Distillery. The challenge was that everyone isn’t necessarily a whiskey drinker, and even if they were, how would we create a space that spoke to all audiences & give them a reason to choose Jim Beam.

Solution
We achieved this by helping users learn more about what they like through a series of simple questions. In return, they were offered a bourbon or whiskey recommendation, a path to purchase, and a shareable result to bond with seasoned whiskey drinkers and newbies alike. The goal was to be a valuable guide for bourbon/whiskey discovery. We want people to feel less intimidated by the options in front of them so people can feel free to be themselves rather than adhere to someone else’s rules.