Sugoi.com
Sugoi, Japanese for "excellence", is a brand that represents exactly that. The brand is driven by the ethic of technical innovation in the world of sports apparel. They have created athletic garments that have earned a cult-following among athletes as the best performing gear on the market.
As a baseline, the goal was to create an e-commerce experience…but with a mantra like "Go Beyond", our creative team knew this was a project with exciting and challenging possibilities.
Conceptual inspiration boards
Working closely with the client, we based our design process on four words which became the pillars of which all visuals and interactions laddered back to.
Site experience and design
After creating that base, the team leaned in on these newly established design elements and the site came to life.
Home - In page product detail
Home - shelf expanded
Category landing page
Product listing page
