Saks homepage strategy and redesign
This iconic luxury retail brand was looking for a new personalized homepage experience that showcased their extensive collections. We brought the brand to life online by creating a flexible and beautiful system, allowing users to explore the latest in high-end fashion.
Homepage + nav design
Saks First component expanded
The end goal was to drive lift in demand and conversion and convey Saks as a fashion authority.
Besides beautiful aesthetics, this was achieved by building an innovative system using personalization at the ground level. The end result was a flexible modular homepage in which the editorial and social teams could easily implement their latest fashion content.
