Jim B. Beam Distilling Co.
The task was to create a digital experiences to coincide with the re-opening of the JBBDCo Distillery Experience in Sept 2021. We did this by helping users to learn more about what they like through a series of simple questions. In return, they were offered a bourbon recommendation, path to purchase, and a shareable result to bond with seasoned whiskey drinkers and newbies alike.
Challenge
The task was to create a digital experience to coincide with the re-opening of the JBBDCo Distillery Experience.
Solution
We answered the challenge by helping users to learn more about what they like through a series of simple questions. In return, they were offered a bourbon recommendation, path to purchase, and a shareable result to bond with seasoned whiskey drinkers and newbies alike.
PROJECT
Site UX and visual design
Site UX and visual design
The Strategy
Expand exploration. Be a valuable guide for bourbon discovery. We want people to feel less intimidated with the options in front of them.
Encourage bonds. Inspire each other’s passions in bourbon through sharing. Give users interesting ways of connecting with each other.
Develop individual palates. Help users understand that every bourbon is an opportunity to learn something new from categorical differences to bottle nuances.
Make bourbon approachable. Users should feel free to be themselves rather than adhere to someone else’s rules.
Whiskey Finder landing page
Whiskey Finder design process
The quiz experience was the center of the larger project, it was important that the design and interactions pulled the user in and encouraged them to keep going. We eventually leaned in on Beam’s illustration style as a catalyst for the visual look and feel.
Question & transition screens
Your whiskey flavor is…
Your results are revealed, along with the educational pieces like, the defining features of your whiskey type, recipes you’ll love, and the exact whiskey pic that’s perfect for you.
Whiskey Finder results page
Share your spirit
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Role:
ACD / Creative Lead
Core Team:
Ulrik Hogrebe
Dan Owen
Angee Attar
Zoonzin Lee
Alejandro Larramendi